Lavazza
This conceptual packaging project for Lavazza involved three distinct flavors, each represented by a specific main color. The selection of three colors corresponded directly to the three flavors featured in the project
Moodboard
During the project's brainstorming phase, I decided on a minimalist, rustic, yet colorful aesthetic for the packaging, aiming to stand out from the competition. This involved incorporating bold and distinctive colors to enhance the packaging's personality and attract attention.
Conclusion
I felt really good about how this project turned out because it was one of my first big ventures into packaging design. It showed me that I had a talent and a real passion for creating packaging back then.
